Y&R’s “Who’s Your Daddy” study on dads in North America examines the spending habits, preferred brands, attitudes, values and behaviors of dads. The study, which highlights the underserved role that dads play in North American households, also takes a special look at millennials, poised to be the largest group of dads in the coming years, who are redefining fatherhood with their hands-on, egalitarian approach to parenting. According to the findings, dads are considerably less frugal than...